In fact, the studio is comping Collateral Beauty to the 2007 weepy P.S. That may still be the case as Collateral Beauty‘s prime demo becomes fully available after Christmas day. had high hopes for the movie as counterprogramming against Rogue One‘s $155M opening weekend, and becoming the choice for older females (who turned up at 55% females, 78% over 25). Through it all, Smith’s character has some heart-to-heart conversations with Death, Time and Love. In sum, his peers vie to steal the company away from him. The peers at his office hire actors to portray these people in an effort to show that Smith’s character has gone off the rails. He begins to write letters to Death, Time and Love. When a movie like Collateral Beauty dies, it’s from here that industry discussions ensue regarding the collapse of theatrical windows and the introduction of premium VOD in the home so that a studio can quickly recoup their costs.Ĭollateral Beauty follows a New York ad exec played by Will Smith, who loses his daughter and gets into a funk. But then tracking hit showing a huge opening swing between $6M-$12M.It’s a vicious cycle if you think about it: In this streaming Netflix-Golden TV age renaissance where moviegoers will think twice about heading out to the multiplex, critics arguably have the power to keep them at home, shut down a movie, and put exhibition in a stalemate. What’s even more disheartening and a head-scratcher for Warner Bros./New Line: Collateral Beauty‘s test scores were through the roof with over 90% in two polls and an 81% definite recommend. “Still, even if they thumbed down a film, you could survive at the box office,” says one distribution executive this morning. Back in those days, the studios didn’t have Rotten Tomatoes to worry about, rather two guys dictating mainstream moviegoing: Siskel and Ebert (they both gave it a thumbs up). hit? Even with a poor review from the New York Times that movie became the second-highest grossing title of its year with $217.6M domestic. But in the end, all the fine acting (and with Smith, there's a bit of overacting, too, in a couple of climactic scenes.) doesn't rise above the movie's tender but cheesy twists.In the current Rotten Tomatoes pack-rat reviewer era, would 1990’s schmultzy Oscar best picture nominee Ghost even have a shot at becoming a B.O. Their instant chemistry makes sense, since they have a tragic loss in common. In addition to Howard's three friends and the trio of Love, Death, and Time, there's another character worth mentioning - Madeleine ( Naomie Harris), who runs a bereavement group that Howard attends for parents who've lost their children. Life lessons are served over and over again for all of the characters (and the audience), not just Howard. There are occasional moments of humor, thanks to the gifted actors, but there's no getting around the fact that the story is treacly sweet. Collateral Beauty isn't bad, but it's also not as memorable as would be fitting for the acclaimed ensemble. The fabulous cast saves this sentimental holiday drama, but it still ultimately feels more like a big-budget Hallmark Christmas movie than an awards-caliber film. The movie promotes compassion and empathy, and viewers will get plenty of lessons about the importance of family and how life has three ultimate motivators - time, love, and death. Occasional strong language includes "bulls-t," "s-t," "ass," "bitch," and one "f-king." A man nearly gets in accidents on his bike, and there's some mild flirting, references to adultery, and a few couples who embrace. The movie tackles mature themes related to grief (grieving parents tell stories about their dead children), loss, divorce, work-life balance, and death, so although the content isn't all that edgy, it's likely too heavy for younger viewers. Parents need to know that Collateral Beauty is an emotional drama about an advertising genius ( Will Smith) who's lost the will to work in the three years since his young daughter's death. Did you know you can flag iffy content? Adjust limits for Drinking, Drugs & Smoking in your kid's entertainment guide.
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